Open Week Roadmap

Your personal game plan

Countdown to Open Week
—
days to go
Good
Students
Class placements
Potential weekly revenue: —
Great
Students
Class placements
Potential weekly revenue: —
F*ck Off
Students
Class placements
Potential weekly revenue: —
Optional — for revenue projection
Choose Your Gear
How full out are you playing for this Open Week?
VIP Studio Comp
SGC Open Week VIP Studio Competition
  1. 1 Screenshot the week prior of student numbers and class placements from your studio software.
  2. 2 Send on Slack accountability channel.

Track your registration numbers as they build. Watch the momentum.

Two Weeks Out
regs
One Week Out
regs
Three Days Out
regs
One Day Before
regs
Start Date
registrations
Final Registration Numbers
total registrations
First Gear
Update Custom Values — Open Week Date & Open Week Link
Resource
Updated Open Week Link in Custom Values
Resource
Updated Marketing and Reminder Communications
Resource
Tested & Proofread all communications
Customised Open Week Mini-Site
Resource
Connected Domain to Open Week Mini Site
Resource
Published & Tested Open Week Mini Site
Resource
Created Custom Fields for all classes
Resource
Created Open Week Registration Form
Resource
Tested Open Week Registration Form
Resource
Customised Confirmation Emails for Age Groups
Resource
Changed all workflow tags to 2026
Resource
Updated Workflow #0 (Marketing)
Resource
Updated Workflow #1 (Confirmations)
Resource
Updated Workflow #2 (Follow Up)
Resource
Tested all workflows
Added contacts to Marketing Workflow #0
Resource
Tested Open Week Pipeline
Resource
Power Up
Decided on SMS Strategy
Resource
Optimised Cold Leads List for best deliverability
Resource
Optimised Email Content for best deliverability
Resource
Optimised Email Batch Schedule for best deliverability
Resource
Other Ideas
Pro
Granted Staff Access to SGC Open Week Training (use code SGCSTAFF)
Resource
Additional Marketing Set Emails / SMS
Additional Reminders Emails / SMS
Other Ideas
First Gear
Create Canva graphics
Resource
Add registration link in IG Bio
Schedule graphics on IG/FB
Band or studio community group posts
Community Facebook posts
Flyers on chairs for mid-year concert
Resource
Power Up
Create additional content/reels
Set Budget for Meta Ads
Set Up Meta Ads
Resource
Postcard handouts for current students
Resource
Posters/A-frames around the studio
Resource
Other Ideas
Pro
Style education reels
Letterbox drops
Resource
Postcard handouts for students who wish to invite friends
Resource
Posters/A-frames at other venues
Resource
Thank you for coming cards
Resource
Continue to re-assess Meta Ads
Other Ideas
First Gear
Enrolment goal set and communicated with team
Staff training organised
Resource
Goal tracking sheet printed and up in the studio
Resource
Staff additional hours for the week organised
Admin Staff Training
Resource
Power Up
Team Incentive Organised
Other Ideas
Pro
Other Ideas
First Gear
Incentives for kids organised
Display organised
Power Up
Incentives for parents organised
Other Ideas
Pro
Potential upsell students identified and contacted
Other Ideas
First Gear
Studio reception is overstaffed for welcoming, selling and closing
Open Week class rolls + place for teachers to add students who didn't register properly
Every trial to be told about the incentive to enrol that week
Friction-free process to enrol after every trial
Daily number reports with team
Power Up
Daily Instagram posts — what's on tomorrow + BTS content
Continuous adjustments based on the daily numbers
Daily phone calls to those who didn't enrol on the spot
Daily personal SMS to people pre-trial
Other Ideas
Pro
Welcome IG Stories to new students
Daily phone calls to people pre-trial
Continue to engage current students to trial more classes throughout the week
Other Ideas

Time to count it up. Put your numbers in and watch what your Open Week actually built.

Final Registrations
Total who signed up
Attended
Showed up in the door
Students Enrolled
Students enrolled
Class Placements
Total class spots filled
We'll pull this from Section 1 if you've already entered it.
Reflection
What worked, what didn't, what to remember for next time.
Additional Per Week
$0
× 20 weeks remaining for the year
Total Additional Revenue
$0
from this one Open Week
Celebrate this. 🎉
Saved